اليعربي كابيتالHouston, Texas
Rooted in heritage.Driven by vision.Built for generations.
Al-Yaarubi Capital is an emerging holding and investment company focused on building businesses, developing brands, acquiring companies, and creating lasting value across industries.
Founded on the principles of entrepreneurship, innovation, and generational legacy, our vision extends beyond business ownership.
We believe in building something that outlives us.
About Al-Yaarubi Capital
More than a company. A legacy.
Al-Yaarubi Capital was envisioned by Ali Al-Yaarubi as a platform for entrepreneurship, business ownership, investment, and long-term growth.
Rooted in both the United Arab Emirates and Mexico, the company represents the coming together of two cultures connected by ambition, family, and a commitment to building opportunities for future generations.
Our mission is to develop, acquire, and grow businesses that create meaningful economic opportunities while preserving the values that define our family. From media and entertainment to public relations and future investments, we seek to establish a diversified portfolio built for sustainable growth.
Our mission
To build, acquire, and grow businesses through strategic investments, entrepreneurship, and meaningful partnerships.
Our vision
To become a respected, diversified holding company recognized for innovation, responsible growth, and generational impact.
Born in Houston, Texas. Rooted in Mexico and the United Arab Emirates.
Meet the founders
Ali Al-Yaarubi
Founder · Entrepreneur · Media Executive
Ali Al-Yaarubi is a young entrepreneur whose passion for business began at an early age. Born and raised in Houston, Texas, to a Mexican mother and an Emirati father from Abu Dhabi, Ali grew up surrounded by two cultures that helped shape his identity, values, and entrepreneurial ambitions.
At just 10 years old, he launched his first podcast, beginning his journey into digital media. In 2020, alongside his father, Hussain Al-Yaarubi, he helped launch Viva Houston, a digital media platform dedicated to entertainment, culture, events, and community engagement. What began as a family-driven venture has grown into a recognized platform reaching millions of views monthly, with an audience of more than 100,000 followers across social media.
In 2024, the family expanded into West Texas with Viva 915, serving El Paso and the surrounding region. For Ali, it carried a deeper meaning: El Paso is part of his family’s history and the birthplace of his beloved grandmother, Maria del Carmen Jacquez.
Today, Ali’s vision continues through Al-Yaarubi Capital, an initiative intended to bring the family’s ventures together while creating opportunities for future acquisitions, investments, and partnerships.
A family building together.
Hussain Al-Yaarubi
Co-Founder · Director, Viva Houston
Born in Abu Dhabi, Hussain Al-Yaarubi has guided the family’s entrepreneurial journey from the start. In 2020, alongside Ali, he helped launch Viva Houston, and together they established Viva Houston PR and expanded into El Paso with Viva 915.
The next generation
Co-Founders
Ali’s two younger brothers are part of the next generation of the Al-Yaarubi family, growing up alongside the family’s ventures and sharing in its vision for the future.
Our story
From one idea to a growing portfolio.
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2019–2020
The beginning
An entrepreneurial spirit is born
At the age of 10, Ali Al-Yaarubi began exploring his passion for digital media by launching his own podcast. With the guidance and support of his father, Hussain Al-Yaarubi, that passion developed into a larger vision.
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2020
Viva Houston
Building a media platform
Viva Houston was launched to connect audiences with entertainment, events, culture, and the Houston community, developing relationships with businesses, entertainers, professional athletes, and major events.
Today it reaches millions of viewers monthly and has helped build an audience exceeding 100,000 followers across platforms.
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2024
Viva 915
Expanding into El Paso
Building on the success of Viva Houston, the family launched Viva 915 in El Paso, Texas: both a business opportunity and a return to the family’s Mexican roots.
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Growth
Public relations & talent management
Expanding beyond media
As his experience in entertainment grew, Ali developed a passion for public relations, talent representation, and brand development. Alongside Hussain, he helped establish Viva Houston PR, expanding into talent management, athlete representation, strategic partnerships, and brand growth.
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2026
Al-Yaarubi Capital
The next chapter
Ali envisioned Al-Yaarubi Capital as the next evolution of the family’s entrepreneurial journey, with the long-term goal of uniting existing business interests, pursuing acquisitions, establishing strategic partnerships, and building a diversified portfolio.
The next chapter is only beginning.
Our portfolio
Businesses built on vision.
Our family-founded ventures reflect our experience in digital media, marketing, entertainment, and public relations. Each represents an opportunity to connect communities, build brands, and create value.
Viva Houston
A Houston-based digital media platform covering entertainment, lifestyle, sports, community events, and local businesses, with millions of monthly views and a growing presence in Houston’s digital media landscape.
- Founded
- 2020
- Headquarters
- Houston, Texas
Viva 915
Expanding the family’s media presence into El Paso, Viva 915 focuses on local entertainment, cultural events, sports, businesses, and community engagement throughout the Borderland, and reflects the family’s connection to El Paso and its Mexican heritage.
- Founded
- 2024
- Market
- El Paso, Texas
Viva Houston PR
Born from Ali and Hussain Al-Yaarubi’s shared passion for helping entertainers, athletes, and businesses build stronger, more profitable brands.
- Talent and athlete representation
- Public relations and media exposure
- Brand partnerships and sponsorships
- Marketing and digital strategy
- Business development and monetization
Talent & athlete representation
Building brands beyond the spotlight.
At Viva Houston PR, we believe talent is only the beginning. Our mission is to help entertainers and athletes transform their visibility into meaningful business opportunities through strategic partnerships, brand positioning, marketing, and representation.
Chingo Bling
A nationally recognized comedian, entertainer, and recording artist known for his unique blend of comedy, music, and Mexican-American culture. Our focus is expanding commercial partnerships, entertainment opportunities, and long-term brand value.
Poison Ivy Enriquez
A rising professional boxer representing the next generation of talent in women’s boxing. Our work focuses on developing her personal brand, expanding sponsorship opportunities, strengthening media visibility, and establishing partnerships that support her athletic career.
We don’t just represent talent. We help build businesses around their potential.
In loving memory · A legacy that lives forever
Maria del Carmen Jacquez
July 21, 1960May 19, 2025
Beloved grandmother. Forever our inspiration.
Some of the greatest legacies are not measured in wealth, accomplishments, or recognition. They are measured in the love we leave behind.
Born in El Paso, Texas, Maria del Carmen Jacquez was more than a grandmother. She was a cherished part of the family’s foundation, representing the love, strength, and cultural heritage that continue to inspire future generations.
The family’s connection to El Paso, where Viva 915 was established in 2024, is deeply personal: a connection to family, heritage, and the generations who came before us. Although she is no longer physically present, her love and influence remain part of everything we strive to build.
“A legacy is not what we leave for people. It is what we leave within them.”
United Arab Emirates×Mexico
Our heritage
Two cultures. One legacy.
Our identity is rooted in two cultures with rich histories, strong traditions, and deeply held family values. From the heritage of the Arabian Peninsula to the vibrant traditions of Mexico, Al-Yaarubi Capital represents a connection between generations, cultures, and continents.
Our surname, Al-Yaarubi (اليعربي), is associated with Omani Arab history and the historic Ya’aruba lineage. That heritage inspires our commitment to leadership, resilience, and building for the future.
Our Mexican roots remind us of the importance of family, community, perseverance, and honoring those who came before us.
Acquisitions & investments
Your business. Our next opportunity.
As we develop our investment and acquisition strategy, we are interested in connecting with entrepreneurs, founders, and business owners who are exploring opportunities for growth, partnership, or a potential sale.
Business acquisitions
Established businesses with strong fundamentals and long-term growth potential.
Strategic partnerships
Entrepreneurs and companies that share our vision for sustainable business development.
Business growth
Businesses that could benefit from strategic marketing, brand development, operational improvements, and new markets.
Investment opportunities
Conversations with owners and entrepreneurs developing promising opportunities across industries.
Interested in selling your business?
Whether you’re considering retirement, transitioning ownership, or pursuing a new opportunity, we’d welcome a confidential conversation.
Let’s explore what’s possible.
Contact
Let’s build something meaningful.
Whether you’re a business owner exploring an acquisition, an entrepreneur seeking a strategic partner, or a company interested in collaborating, we welcome the opportunity to connect.
- Headquarters
- Houston, Texas, United States
- info@alyaarubi.com
- Website
- AlYaarubi.com
Areas of interest